Try to get as much free traffic available for people searching for your products. Optimise for keywords that people are searching within your niche.
Focus on your niche
As SEO can take a long time to work, and can become costly, pay for a visitor, is a great method to promote your web site.
All about return on investment
Find people who are interested in your industry, products and services.
Create targeted ads for these potential customers.
Target customers interests